Website optimization (SEO optimization) is a preparatory stage at which a comprehensive audit of the website is carried out, during which existing problems are identified from the point of view of search engines.
At this stage, among other things, recommendations are developed:
- to correct the most critical errors on the site and its technical optimization - taking into account the current requirements of search engines;
- to improve usability (site convenience for users);
- to make changes to the site to improve commercial ranking factors, etc.
Optimizing a website for search engines serves as the “fundamental” basis of promotion and implies further more effective use of other promotion tools.